We have entered the age of Digital India. Traditional methods are gradually migrating to online or digital platforms. From community convenience stores to top companies like HCL and Myntra, American Express leverages digital platforms in some way. Maintaining a digital presence has become important for businesses large and small. The demand for digital marketing professionals has increased and will continue to grow. Digital marketing is not limited to digital business. Digital marketing is also used in the healthcare, education, financial services, beauty services, fitness, and entertainment industries. The growing demand for digital marketing professionals has prompted students to pursue an MBA in Digital Marketing. The MBA in Digital Marketing lasts 12-24 months and covers in-depth areas of digital marketing including social media marketing, branding, promotion, and advertising.
Eligibility Criteria For Digital Marketing
The admission criteria for the MBA in Digital Marketing are the same as for a general MBA. The minimum requirements for admission are:
Candidates must have an accredited university degree or equivalent. A bachelor's degree can be obtained in any of her three departments: Arts, Commerce, and Science.
Most colleges have minimum percentage standards. The minimum sum required for graduation is 50% for General/OBC category candidates and 45% for SC/ST candidates.
MBA in Digital Marketing: Skills Required
Pursuing an MBA in digital marketing course or making a career in this field requires a natural aptitude for it. Apart from that, the key skills required to be a successful digital marketing professional are listed below:
- Leadership Skills
- Business Acumen
- Marketing Acumen
- Communication Skill
- Analytical Skill
- Pulse on Technology
- Innovation and Creativity
Benefits of doing an MBA in Digital Marketing:
Digital Marketing Demand in the Industry – There is always a demand for digital marketing professionals in this thriving industry. As the world steadily moves towards a full digitalization, this demand will continue to grow, providing many opportunities in the personal digital marketing industry.
Greater flexibility - Digital marketing is online, so geographic location is less important. Due to the Covid-19 pandemic, working from home has become the norm. This means that as a digital marketer, you can get your work done anytime, anywhere. This gives you the flexibility to work with traditional marketing techniques.
Inexpensive - An MBA in Digital Marketing doesn't require a large investment. The degree is cheap, cheap, and in demand. It adds weight to your resume and means you are well-suited for all types of marketing roles. This degree can give you an edge over others competing for the same job.
Expand your knowledge - An MBA in Digital Marketing will help you gain knowledge in business management and various marketing concepts. This advanced knowledge can be applied across different disciplines and industries.
Future Prospects - After completing her MBA in Digital Marketing, there are several options for those seeking more advanced studies. You can get a Ph.D. With Bachelor's degrees in Business Administration, Doctor of Business (DBA), Project Management Professional (PMP), and more, we can help you expand your earning potential and expand your knowledge.
Better Salaries - As the reach of digital marketing expands worldwide, so does the demand for individuals with an MBA in digital marketing. However, the demand for marketing professionals is greater than the supply, which is beneficial for employees. If you have good skills and expertise, you are more likely to get a higher salary.
Scope of Digital Marketing
SEO (Search Engine Optimizer)
SEO stands for Search Engine Optimizer and is one of the most important professions in digital marketing. Their job is to optimize your website and drive relevant traffic to your website. To do this, they employ many creative and technical strategies. This is a difficult task as search engine algorithms are constantly changing and SEOs must adapt and recalibrate their strategies accordingly. Their main goal is to make your website appear on the first page of search engines.
SEM/PPC Specialist
The Search Engine Marketing/Pay-Per-Click specialist handles the marketing and advertising strategy for the search engine. They have to create marketing strategies for products and services and have to execute them as well. These professionals use paid and organic mediums to improve website ranking and run pay-per-click ads on the search engine by bidding for certain keywords. SEM/PPC specialists are important for successful digital marketing campaigns.
Content Marketing Manager
Content is everything, therefore companies can't do without a Content Marketing Manager for active management and brand promotion. Content marketing managers are responsible for creating content and developing strategies to attract business.
Digital Marketing Strategist
Designing a marketing plan for different media is very important. It is an essential skill for analyzing market needs and business goals and executing them smoothly. A Digital Marketing Strategist should be technically efficient and familiar with the latest marketing trends. To master it, an MBA in Digital Marketing is an ideal choice.
Digital Marketing Specialist
Every business website, social media post, and other marketing content needs to steadily increase internet traffic. As a Digital Marketing Manager, you need to be good at SEO, SEM, and content analysis and have knowledge of promotional marketing for other brands.
Social Media Marketing (SMM)
Social Media Marketing has emerged as another powerful digital marketing platform. Search engine marketing used to dominate the field, but now social media marketing has caught up. A social media marketing specialist is someone responsible for everything from strategy to marketing execution to advertising on social media platforms.
Client Service Manager
As the liaison between clients and various teams throughout the organization, Client Service Managers play a key role in the growth of the organization. From conducting market research to designing client marketing strategies, this role comes with many responsibilities.
Website Designers & Graphic Designers
Website designers and graphic designers are often in different positions, but companies prefer professionals who can perform both tasks. For graphics, designers create images and posts that can be used for marketing content, advertising, and social media posts. It should be designed according to your content and social media strategy brief.
Website Developer
Websites are the main selling point for businesses in the world of digital marketing. Most of the activities that take place on digital platforms consist of directing the right users to her website, from which they can obtain information and make decisions about the company's products and services. Therefore, the website must be excellent and this is made possible through the services of experienced web developers.
Here is a list of Universities offering MBA in Digital Marketing in India. List of Best Colleges in India below:
Amity University Noida
Lovely Professional University Phagwara
Chandigarh University Mohali
Shoolini University Solan
Manipal Academy of Higher Education Manipal
Shiv Nadar University Greater Noida
NMIMS Mumbai
S.R.M. Institute of Science and Technology Chennai